FINLAND - Organic markets in Finland
Hanna Tuomisto
At the moment there are 4 939 organic farms in Finland, which is 6,9 % of all farms in Finland. Organic land area is 168 521 hectares, which is 7,6 % of all fields in Finland.
The share of organic markets is about 1 % of total sales (in value) in Finland. Variation between different product groups is 0,5-4,0 % (flakes 6,2 %, flours 4,3 %, pasta 2,5 %, milk 2,6 %, eggs 4,8 %, vegetables 3,3 %). Organic sales decreased 5 % during 2003-2004. Only sales of organic eggs increased. Willingness to increase the share of organic has decreased among farmers, processors, retailers and catering sector.
Distribution of organic sales: 24 % vegetables, 17 % milk, 11 % bred, 7 % flours and flakes, 32 % other (coffee, tea, honey, processed food) and 9 % fruits.
Product |
Share of total |
Production % |
Sold as organic |
Milk |
1,0 |
1,0 |
100 |
Beef |
0,8 |
1,5 |
65 |
Sheep, goat |
15,7 |
5,8 |
90 |
Pork |
0,5 |
0,4 |
75 |
Broiler |
0,1 |
0,0 |
34 |
Eggs |
2,7 |
2,6 |
90 |
Table 13 Organic animal products:
4 % of consumers in Finland use organic products over 6 %, 16 % of consumers use 1,2-6 %, 40 % 0,5-1,2 % and 40 % of consumers don't use organic products at all. The most of the organic consumers live in the big cities. Over 90 % of organic food is sold in the supermarkets.
In Finland are two own organic labels: a formal sun label and an organic association's ladybird label. Ladybird label has stricter requirements and it is granted only to Finnish products. In Finland is also used the organic label of EU and Demeter label.
Sun label

|
Ladybird label

|
|
|
Consumer prices
Table 14 Consumer prices in Finland
Product |
Organic product €/kg |
Conventional product €/kg |
Rye bred |
4,11 |
3,25 |
Wheat flour |
1,06 |
0,60 |
Ground meat (beef) |
9,66 |
4,75 |
Cheese |
12,48 |
10,09 |
Banana |
2,56 |
1,62 |
Coffee |
16,77 |
4,46 |
Milk |
1,03 |
0,74 |
Eggs |
5,67 |
2,19 |
Potato |
0,70 |
0,59 |
Onion |
2,39 |
1,73 |
Tomato |
4,49 |
2,59 |
Problems
There are many problems in organic food marketing in Finland. The supply of the organic food doesn't meet the demand. On the other hand interest in organic products has decreased and the most important reason is too high prices. Supermarkets do not want to boost organic markets.
|